Module 3 – Cause Marketing

Learners are invited to explore the world of cause marketing through three comprehensive units. In “Unit 1: Cause Marketing,” learners will uncover the essence of this strategy and recognize its various forms. Moving to “Unit 2: Benefits of Cause Marketing,” the module outlines the advantages of aligning business with a cause. Finally, “Unit 3: Implementing Cause Marketing” equips learners with practical knowledge to integrate cause marketing into their social enterprises, enabling them to execute impactful campaigns. Upon completion of this module, learners will possess a deep understanding of cause marketing, its benefits, and the ability to execute their own campaigns, while drawing inspiration from real-world examples of successful cause marketing efforts.


  • Module activity
  • Evaluation and Assessment
  • Module Presentation
  • Compendium
  • Guidelines
  • References
  • Quiz

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